Over-time variation in individual’s customer satisfaction scores
نویسندگان
چکیده
منابع مشابه
Cross-Category Variation in Customer Satisfaction and Retention
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. Retailers have the highest repurchase likelihood and score lowest on the other variables. A set of relevant category characteristics is used to further understand variation in ...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2020
ISSN: 1470-7853,2515-2173
DOI: 10.1177/1470785320907538